Pipeline is what stops most technology from growing, not product. We buy pipeline for you. Start with dedicated outbound, unlock warm introductions to live Twinflow programmes, or hand over the full commercial motion. No fixed commitment, no shared resource, no competing platforms. Built to scale as you scale.
twinflow channel partner programme
A managed route to market for built environment technology, opened one gateway at a time.
01 / Position
Most digital twin and built environment technology platforms are strong on product and thin on route to market.
Pipeline rests on inbound, existing relationships and founder time. That caps how fast you can grow, no matter how good the product is.
The conventional fix is to hire. A direct SDR costs £40,000 or more a year once salary, tooling and management time are counted. It takes three to six months to reach productivity. And it carries the full risk of a single hire, in a market where sector knowledge matters more than call volume.
02 / Why Twinflow
We already sit in the conversations your buyers need to be in.
Twinflow advises asset owners, facilities managers and operators across FM, healthcare estates, fire safety, commercial real estate, AEC, data centres, manufacturing and utilities. We know the buyer, the budget cycles, and the language they use.
We are technology-agnostic. We do not sell a competing platform. Your capability is a layer we recommend into client conversations, not one we build ourselves.
That makes us a channel, not a rival.
We run specialised outbound teams, with resource dedicated to selected technology partners that complement the digital twin ecosystem, rather than shared across a generic bench.
Where we operate:
- FM & Estates
- Healthcare & NHS
- Fire Safety
- Commercial Real Estate
- AEC
- Data Centres, Manufacturing & Utilities
Advisory-led, outcome-led, and independent of any single platform.
03 / How The Gateways Fit Together
Three gateways. Each one builds on the last.
01
Start here
02
Unlocks with Signal
03
Standalone or step up
Gateway 01
Signal
Outbound as a service
We generate the meetings, you close them
Always available standalone
Gateway 02
Signal + Pipeline
Warm entry into live programmes
Unlocks once Signal is running, not sold standalone
Account executive validates through to proposal stage
Gateway 03
Full Engine
The full commercial function, strategy through to close
Standalone entry or a step up from Signal
Best fit for new geographies or full handover
Also Available
There's also a fully passive, no-commitment referral route if a dedicated channel isn't the right fit yet.
Each option is priced independently, and can be closed as easily as it's opened.
04 / Gateway 01
Signal
Outbound as a service, the entry point
You get
- ICP and messaging
- Target list
- Sequence design
- Dedicated SDR resource
- Weekly pipeline reporting
How it works
Your own dedicated SDR, hired, trained and managed by Twinflow, focused on qualifying leads within your ideal customer profile.
You get the meeting, the context, and the handover. Then you take it from there.
Proof of Value
An agreed monthly target for qualified opportunities, tracked against real metrics through the pilot, before you decide on continued commitment.
05 / Gateway 02
Signal + Pipeline
Warm entry, unlocked once Signal is running
Switched on when you're ready, on your call. An account executive takes over from Signal's qualified meetings and validates the opportunity properly: multiple follow-up meetings, confirmed deal metrics, real revenue numbers, agreed timelines, and a clear route to power and signature.
Nothing is passed to you as "done" until it reaches commercial proposal stage. That's the point it counts as fully validated, and the point it becomes payable.
Qualified means all five:
- Named account
- Budget holder engaged directly
- Stated requirement
- Indicative budget confirmed
- Decision inside twelve months
Anything short of all five isn't billable.
06 / Gateway 03
Full Engine
The full commercial function, standalone or as a step up
What you get
The complete sales function, end to end: lead generation, qualification, validation, proposal, negotiation, closing and signature.
Essentially a full sales team as a service.
Best fit when
- Entering a new geography or vertical
- Handing over the commercial motion entirely
- Stepping up from Signal and Pipeline
Available as a natural upgrade once Signal and Pipeline are proven, or as your starting point directly if that's the right fit for where your business is today.
07 / Referral Route
No Gateway: Referral Only, No Commitment
If a dedicated channel isn't the right fit yet, there's a simpler starting point
Twinflow surfaces relevant opportunities naturally through other client work, and passes on qualified leads as and when they arise, with nothing set up on your side.
- Zero commitment, zero expectation. No setup fee, no retainer, no activity target on either side.
- Fully passive. No SDR, no campaign, no dedicated resource assigned to this route.
- No guarantee of volume. We can't promise leads will come through this way, only that if they do, they're passed on.
- You pay only on leads that convert to a signed deal.
- Either side can step this up to Signal or Pipeline later, at no cost to switch.
08 / Readiness & Ramp
Signed terms to live outbound in six weeks
The function is built to order. Resource is assigned to your business specifically rather than shared across a bench, which is why it's trained on your product and sector before it dials.
| Weeks 1-2 | Define | ICP, positioning, messaging and target list signed off. Resource assigned. |
| Weeks 3-4 | Build | Systems and tooling live, sequences built, training on your product and the sector. |
| Weeks 5-6 | Launch | Outbound live. First validated meetings landing from week six. |
| Day 90 | Review | Meetings booked, qualified pipeline value, cost per meeting. Open, adjust or stop. |
09 / Optional Add-ons
Enhance your gateway with flexible add-ons
Category Exclusivity
We represent no competing platform for the term. Your market advantage, protected.
Additional Territory
Second and subsequent geographies, at any gateway. Scale into new markets.
Enablement Only
Training and positioning for your own team. Build capability in-house.
10 / How We Work
The principles that guide our partnerships
Channel Control Both Ways
Neither side goes direct to accounts introduced by the other. Integrity in every relationship.
Terms In Writing
Commercial terms are agreed in writing before any hiring or active work begins. No surprises.
Transparent Disclosure
Without exclusivity, we disclose adjacent platforms in writing. Clarity builds trust.
11 / Next Steps
The gap between a good product and a growing one is a commercial engine
If your technology is proven but your pipeline depends on existing relationships and founder time, that's exactly where this changes things.
Next Steps:
- Confirm the target ICP and the two or three verticals to lead with.
- Agree Gateway 01 commercials.
- Terms in writing, then a six-week ramp to live outbound.